To gain a better grasp of our clients’ wants and needs in a design brief, we seek to understand the bigger picture. This involves finding out who we’re targeting, the design specs, what’s in it for the audience and the business goal.
From sketches to using design software, all colours, fonts and other visual elements come together to help service key messages and engage the audience to respond to the design.
Before all final deliverables are sent out, we make sure our clients are happy first and that our draft hits the brief. Feedback is essential in gaining insight to better tweak a design wherever necessary.