Dove at dover

The Challenge

 

A local stylish cafe with photogenic dishes, Dove at Dover is situated in Dover Heights with views overlooking Sydney icons, such as the Sydney Harbour Bridge and Sydney Opera House. ​

​The client had minimal online social presence and, being aware of the potential of social media marketing to help increase sales, reached out to Launch Social to build their online reputation within the realms of social media.

Deliverables

 

  • Influencer Marketing

The Result

Visits from Top Influencers

Posts & Insta-stories

Total Post Comments

Total Post Likes

Deliverables In-Depth

 

Marketing Strategy: Influencer Marketing

Launch Social turned to influencer marketing as an effective means of growing Dove at Dover’s online social presence.​ As influencers have shown to positively push a brand into the forum of their mass following, this was a must for drawing the people’s attention to this humble cafe.

With an extensive list of influencer contacts, Launch Social created an invitation to big influencers, like tomodachichingoo, fcba.community, lazypandaishungry, loveatfirstbite_aus, hk.blogger, joann_foodology and itsmiss.t, with a special offer to entice them to visit the café. Influencers were also asked to blog several posts reviewing their experience. This helped create brand awareness pointing followers to not only Dove at Dover’s social media page but also through their door!

    Invitation sent to influencers to visit the cafe 

    The Influencer Exposure

    Screenshots of influencer posts reviewing Dove at Dover cafe:

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