i Darts ZEN

The Challenge


i Darts ZEN is an electronic darts and karaoke bar located at the heart of Sydney CBD with venues across the globe.

Our client came to Launch Social to help increase their brand awareness. In the past, they have tried various ways of introducing promotions and drinks but with little success.



  • Branding Updates
  • Marketing Strategy

The Result

Sales and attendance dramatically increased. Video stats are as follows:

Organic Reach

Reactions, Comments & Shares

Video Views

Post Clicks

Deliverables In-Depth 

Viral Marketing

Launch Social achieved increased brand awareness through creating a viral and engaging social media video campaign to promote i Darts ZEN’s new summer drink – Yakult Soju. 

This came in the form of an easy-to-follow, step-by-step video filmed within the venue on how to make this much-loved Korean cocktail. Simple, amateur-esque film techniques helped i Darts appear down-to-earth and relateable as opposed to be being a brand set apart from their target market of 18-35 year olds. Adding subtle brand cues propelled the brand on a large-scale radar attracting astounding results which continue to grow.

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