University Esports League

The Challenge


Launch Social was approached by the University Esports League through esports events brand HIVE Gaming to promote the student-focused esports torunament for both 2018 & 2019.


Samsung engaged with Launch Social to penetrate their mobile products into the university scene to extend their market reach and gain feedback from a university students’ point of view. The products included Samsung Galaxy Note 9, Tab S4 and SSD.

    ASUS x UEL 2019

    Launch Social was engaged towards the short-timeframe execution of the 2019 PAX University Esports League event. Via HIVE Gaming, LS were engaged to:

    • Create traffic and awareness to the ASUS booth (Via the UEL Live Finals)
    • Increase sign-ups to ASUS’ mailing list (to later upsell & cross sell)
    • Embed ASUS into the university scene

    The Result

    SAMSUNG x UEL 2018

    Launch Social was able to gain insight into the thoughts and sentiments via the post-event survey issued. In addition to this, LS received carrier data and devices used when the students visited the UEL website and their Twitter.​

    ASUS x UEL 2019

    Compared to the 2018, there has been a large increase in some areas such as in contestants, UEL Live Finals event attendees, video view and reach and social meda reach.

    Deliverables In-Depth 

    SAMSUNG x UEL 2018

    Launch Social worked with HIVE Gaming to market the 2018 University Esports League sponsored by Samsung.

    LS also created a post-event online survey asking UEL participants for feedback about their experience during the event.

    The incentive to fill out the survey was a giveaway involving the Samsung mobile products.

      ASUS x UEL 2019

      LS created a post announcing the UEL x ASUS 2019 Live Finals and used ASUS product giveaways to help spread awareness to the event​. Collaborations with different clients and brands, including Eruji and HIVE Gaming partnered with ASUS, was crucial to further build awareness.

        UEL Event Announcement on Social Media

        Live Finals Event Post

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