University Esports League
Launch Social was approached by the University Esports League through esports events brand HIVE Gaming to promote the student-focused esports torunament for both 2018 & 2019.
SAMSUNG x UEL 2019
Samsung engaged with Launch Social to penetrate their mobile products into the university scene to extend their market reach and gain feedback from a university students’ point of view. The products included Samsung Galaxy Note 9, Tab S4 and SSD.
ASUS x UEL 2019
Launch Social was engaged towards the short-timeframe execution of the 2019 PAX University Esports League event. Via HIVE Gaming, LS were engaged to:
- Create traffic and awareness to the ASUS booth (Via the UEL Live Finals)
- Increase sign-ups to ASUS’ mailing list (to later upsell & cross sell)
- Embed ASUS into the university scene